Accessibility links

Grow Sales

Hook Into Surging Online Sales

Budgeting

Calculating The Right Marketing Spend

Why Us

Why Do Businesses Choose Us?

News

The Latest News At Wildfire Internet

Contact

Drop us an email or a call

Thank You

404

Skirtech Case Study

BR Special Tuning Case Study

Fit PC Case Study

Ecommerce Specialists

Profit From PLA's

Reap revenues from product listing ads

0845 643 1290

Design Guide

Business Growth

The page you were looking for could not be found.

Return Home Back A Page

We Appreciate You Getting In Touch

We'll get back to you soon. If you want to speak to us more quickly, call 0845 643 1290 in regular office hours and speak to Sales. You'll get Greg, Mike or Neil.

Plan To Succeed

Setting the right level and blend of online marketing spend is an essential part of achieving your revenue growth forecasts and requires proper research, estimating and ongoing performance review.

Download Quick Budgeting Guide

We Live Ecommerce

Hundreds of businesses in the UK, US and Australia have been choosing us as their online retailing partner since 2008 because of our innovative ecommerce platform, specialist ecommerce marketing knowledge and our ability to deliver substantial results.

FUEL YOUR BUSINESS SUCCESS

Growing your online sales requires the right combination of ecommerce technology, researched and targeted marketing, a well thought through pricing and promotion policy plus great content and outreach programs.

Profit From Product Listing Ads

Grow Your Business

Growing your online sales requires the right combination of ecommerce technology, researched and targeted marketing, a well thought through pricing and promotion policy plus great content and outreach programs.

Call To Action

3.5x MORE EFFECTIVE

Product Listing Ads are a new way to advertise products on Google that returns better revenues.

Contact us now and we'll tell you what's required to get started. We'll also give you an indication of what budget will be required for a test campaign.

Enquire about PLA's today

Services & Solutions

We work with organisations of all sizes either as a fully managed service or as part of your existing marketing team

Websites That Sell

Turn your website into a powerful selling machine by providing compelling reasons for people to buy what you offer

Marketing That Works

PR-led natural link building through forward planned creative content plus improved SEO for better traffic generation

Conversion That Soars

Amplifying your profits with improved win ratios using conversion rate optimisation (CRO) tools and techniques

What if I need a new website?

Business Scenarios

Starting Up

We help you through the whole lifecycle, from research validation to website build, launch and ongoing marketing and support

Stagnating Sales

We analyse your marketing effectiveness and conversion bottlenecks and help you improve your sales pipeline and win rates

High Growth

We provide scaled-up marketing for higher growth through our fully managed consultant-led service

Startup - Make Your First Million

Read how we helped a new manufacturer make a mint following our online marketing expertise.

How To Turn Sales From Drab To Fab

Read our quick guide on how to bring sunshine back to your sales pipeline.

Turbo Charge Your Growth

Read how to ramp up your growth with a comprehensive marketing approach.

Some Of Our Clients

“It's been fantastic, especially as we started receiving orders immediately after launch.”

 
 

Blog


by Neil Whelan,4 months, 3 weeks ago

New Features In 3.8: Multi Ad Generator, Embed Pages In Products & More

New Features In 3.8: Multi Ad Generator, Embed Pages In Products & More

This release contains a large number of new enhancements, especially for ecommerce sites. If you do not wish to use any of these new features then continue to use your site as normal, you only need … Continue Reading »

Read More

by Neil Whelan,6 months ago

New Feature: Unlimited Delivery Zones

New Feature: Unlimited Delivery Zones

Unlimited Delivery Zones

Need more than 5 delivery zones? Well now you can have unlimited delivery zones because we've re-written the system to remove the 5 zone restriction. 

Click here for informati… Continue Reading »

Read More

by Neil Whelan,10 months, 2 weeks ago

Look, New Features: Story Curator, Sage Invoice Integration & Customisable Order Status

Look, New Features: Story Curator, Sage Invoice Integration & Customisable Order Status

Create Your Own Stories: New "Curator" Feature

Creating great new stories and content just got easier with the new "Curator" enhancement to the blog system. This allows you to create a story by pulli… Continue Reading »

Read More

by Neil Whelan,10 months, 2 weeks ago

New UPS Integration Feature

New UPS Integration Feature

Check Out The New Features We Added

We're keeping busy with some great new features for the system, plus some minor patches and maintenance work to keep everything up to date for you.

3.1 UPS … Continue Reading »

Read More

by Neil Whelan,11 months, 3 weeks ago

Welcome To REC Release 3

Welcome To REC Release 3

Welcome To REC Release 3

We are very pleased to announce Release 3 of REC. 

Release 3 is a major update to REC with the following key new feat… Continue Reading »

Read More

Showing 1 to 5, of 5 Blog Posts found


Giant Strides Case Study

Atlas Handling UK Ltd

Giant Strides, a footwear retailer has consistently struggled to get a positive ROI from Standard Google Ads. The majority of traffic available through this channel relate to head term searches that contain the names of branded products. This leads to people clicking on ads who may have been looking for a range or size of products they didn’t stock. This type of wastage can be avoided in a well run PLA’s campaign.

700% Return On Investment

We researched the product data that Google requires in the feed and carried out a data improvement exercise to ensure good data quality within the product feed. We initially set a small test budget to analyse the conversion rate was going to be sufficient, this budget was quickly increased based on the excellent results received.

The PLA campaign is currently enjoying an ROI of over 700% and now accounts for roughly 30% of website turnover. We are now increasing the cost per clicks and the campaign budget. We will capture more traffic whilst ensuring a good conversion remains.

Atlas Handling UK Ltd are the UK's largest stockholder of castors and wheels in the UK. The challenge we faced with the management of their Adwords campaign was the high cost of head terms such as the keyword "castors". Coupled with a poor revenue return this left us with a badly performing account. We created PLA's as soon as the service was made available in the UK, using a small test budget and haven't looked back since! Advertising in Google Shopping is attracting more clicks on the same set of keywords for a lower cost per click (CPC).

1000% Return On Investment

The conversion rate is many times greater, which has resulted in a return on investment (ROI) of over 1,000% across the last quarter.