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We'll get back to you soon. If you want to speak to us more quickly, call 0845 643 1290 in regular office hours and speak to Sales. You'll get Greg, Mike or Neil.

Plan To Succeed

Setting the right level and blend of online marketing spend is an essential part of achieving your revenue growth forecasts and requires proper research, estimating and ongoing performance review.

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We Live Ecommerce

Hundreds of businesses in the UK, US and Australia have been choosing us as their online retailing partner since 2008 because of our innovative ecommerce platform, specialist ecommerce marketing knowledge and our ability to deliver substantial results.

FUEL YOUR BUSINESS SUCCESS

Growing your online sales requires the right combination of ecommerce technology, researched and targeted marketing, a well thought through pricing and promotion policy plus great content and outreach programs.

Profit From Product Listing Ads

Grow Your Business

Growing your online sales requires the right combination of ecommerce technology, researched and targeted marketing, a well thought through pricing and promotion policy plus great content and outreach programs.

Call To Action

3.5x MORE EFFECTIVE

Product Listing Ads are a new way to advertise products on Google that returns better revenues.

Contact us now and we'll tell you what's required to get started. We'll also give you an indication of what budget will be required for a test campaign.

Enquire about PLA's today

Services & Solutions

We work with organisations of all sizes either as a fully managed service or as part of your existing marketing team

Websites That Sell

Turn your website into a powerful selling machine by providing compelling reasons for people to buy what you offer

Marketing That Works

PR-led natural link building through forward planned creative content plus improved SEO for better traffic generation

Conversion That Soars

Amplifying your profits with improved win ratios using conversion rate optimisation (CRO) tools and techniques

What if I need a new website?

Business Scenarios

Starting Up

We help you through the whole lifecycle, from research validation to website build, launch and ongoing marketing and support

Stagnating Sales

We analyse your marketing effectiveness and conversion bottlenecks and help you improve your sales pipeline and win rates

High Growth

We provide scaled-up marketing for higher growth through our fully managed consultant-led service

Startup - Make Your First Million

Read how we helped a new manufacturer make a mint following our online marketing expertise.

How To Turn Sales From Drab To Fab

Read our quick guide on how to bring sunshine back to your sales pipeline.

Turbo Charge Your Growth

Read how to ramp up your growth with a comprehensive marketing approach.

Some Of Our Clients

“It's been fantastic, especially as we started receiving orders immediately after launch.”

 
 

Blog


by Neil Whelan,4 days, 23 hours ago

Automatically Apply Coupons On Checkout / Performance Report

Automatically Apply Coupons On Checkout / Performance Report

AVAILABLE IN REC+

Coupons can now be set to be automatically applied on the checkout page which saves the user from having to enter the code into the coupon code field.

To enable this, go … Continue Reading »

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by Neil Whelan,1 week, 5 days ago

Email Tracking Improvements

Email Tracking Improvements

Email tracking has been improved within REC so that when you View Sent Emails and select a campaign, it provides the following analytical information:

Read More

by Neil Whelan,3 weeks, 5 days ago

UPS, Free Delivery & Gift Voucher Improvements

UPS, Free Delivery & Gift Voucher Improvements

UPS Delivery Adaptor Selection For Zones

You can now specify whether a delivery adaptor (i.e. a delivery service provider like UPS) is to be used for calculating the delivery charges for a sp… Continue Reading »

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by Neil Whelan,1 month, 2 weeks ago

Display Navigatable Download Categories On Web Pages

Display Navigatable Download Categories On Web Pages

Available: Friday 28th October 2016

You can now display navigatable download categories on web pages, so that users can move up and down between categories and sub-categories to see download … Continue Reading »

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by Neil Whelan,1 month, 2 weeks ago

REC Admin & REC+ Update

REC Admin & REC+ Update

A big thank you to everyone providing feedback on our new Admin re-design, which has been overwhelmingly positive and it's been great to see so many people migrate to REC+ already. Here's a quic… Continue Reading »

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by Neil Whelan,1 month, 3 weeks ago

Important Changes To REC Admin & REC+ Launch

Important Changes To REC Admin & REC+ Launch

We are pleased to release two major new changes to the REC platform:  the rollout of the new Admin Console design to all REC users worldwide and the introduction of REC+.

This will come… Continue Reading »

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by Neil Whelan,1 month, 3 weeks ago

Gift Vouchers, Downloadable Goods & Purchase Followups

Gift Vouchers, Downloadable Goods & Purchase Followups

Gift Vouchers (REC+)

Gift Vouchers (GV) are a major new addition available in REC+ and work by issuing a GV either manually or as a GV product which is purchased through the store, then redee… Continue Reading »

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by Neil Whelan,2 months ago

REC Admin Is Getting A Makeover

REC Admin Is Getting A Makeover

It's been quite some time since we updated the way Admin Centre looks and we have been working on a cleaner and simpler interface which better highlights important core metrics, whilst still wor… Continue Reading »

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by Neil Whelan,2 months ago

NEW Guest Checkout & Postcode Lookup

NEW Guest Checkout & Postcode Lookup

Available Tuesday 11th October 2016.

We are pleased to announce 2 significant new features available in the checkout process:

Guest Checkout Modification

Let's buyers go throu… Continue Reading »

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by Neil Whelan,2 months ago

IMPORTANT: Protect Your Shopping Ads Now!

IMPORTANT: Protect Your Shopping Ads Now!

BULLETIN TO ONLINE RETAILERS: AVOID LOSING YOUR PRODUCT LISTING ADVERTS IN GOOGLE!

Google has started to enforce the use of HTTPS on ecommerce checkout processes by blocking sites from using … Continue Reading »

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by Neil Whelan,2 months, 1 week ago

Google Product Console Update

Google Product Console Update

Google Product Console has been updated to a newer version that identifies products with zero prices and missing product images, which you will need to update in Product Manager to allow them to be successfully sent to Google Merchant Centre. 

Read More

by Neil Whelan,2 months, 2 weeks ago

IMPORTANT: Paypal Encrypted Payments

IMPORTANT: Paypal Encrypted Payments

BULLETIN To: All Ecommerce Sites Using The Paypal Encrypted Payment Method

We are advising all ecommerce sites using the "Paypal Encrypted" payment processor on their sites to move to Pa… Continue Reading »

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Showing 1 to 12, of 214 Blog Posts found


Giant Strides Case Study

Atlas Handling UK Ltd

Giant Strides, a footwear retailer has consistently struggled to get a positive ROI from Standard Google Ads. The majority of traffic available through this channel relate to head term searches that contain the names of branded products. This leads to people clicking on ads who may have been looking for a range or size of products they didn’t stock. This type of wastage can be avoided in a well run PLA’s campaign.

700% Return On Investment

We researched the product data that Google requires in the feed and carried out a data improvement exercise to ensure good data quality within the product feed. We initially set a small test budget to analyse the conversion rate was going to be sufficient, this budget was quickly increased based on the excellent results received.

The PLA campaign is currently enjoying an ROI of over 700% and now accounts for roughly 30% of website turnover. We are now increasing the cost per clicks and the campaign budget. We will capture more traffic whilst ensuring a good conversion remains.

Atlas Handling UK Ltd are the UK's largest stockholder of castors and wheels in the UK. The challenge we faced with the management of their Adwords campaign was the high cost of head terms such as the keyword "castors". Coupled with a poor revenue return this left us with a badly performing account. We created PLA's as soon as the service was made available in the UK, using a small test budget and haven't looked back since! Advertising in Google Shopping is attracting more clicks on the same set of keywords for a lower cost per click (CPC).

1000% Return On Investment

The conversion rate is many times greater, which has resulted in a return on investment (ROI) of over 1,000% across the last quarter.