Content Management

It is essential on today's web that all websites must have a "fresh" content strategy which addresses your content objectives, research, creativity, production, channel distribution, marketing and measurement. Writing content for the web is different from regular copywriting services. It is important that it is properly researched, written, presented and promoted to attain maximum exposure, impact and results.

We provide a full range of content management services to help businesses generate more exposure, enquiries and revenues:

• Define Content Objectives (Inform, Generate Interest, Linkbaiting, Sell etc) 
• Identify Your Unique Selling Points
• Research Search Demand Relating To Your Content
• Research Competitor Content
• Determine Call-To-Actions & Outcomes
• Design Page Layouts & Imagery
• Produce Search Engine Friendly Content
• Identify Channels For Pushing Content (Web, Social Media, PR etc)
• Distribute Content Via Appropriate Channels
• Measure & Test Effectiveness Of Content (Split A/B & Multivariate Testing)
• Measure Outcomes & Refine

For help with your content management strategy call today on 0845 643 1290.