http://www.wildfireinternet.co.uk/ Wildfire Internet RSS News Feed <p>A huge thank you to all the people who visited our stand at the Business Startup Show or attended our Fast Track To Ecommerce Success. We received some excellent feedback about our software and services and enjoyed hearing about your business plans.</p><p>We will be holding a Q&A webinar this coming Wednesday to run the seminar once again and answer any questions we couldn't address on the day due to time constraints. Details will be emailed to you shortly.</p> http://www.wildfireinternet.co.uk/Thanks_For_Visiting_Us_At_The_Business_Startup_Show--post--93.html <p>FLR Spectron, the specialist telecoms provider for SME's, has chosen Wildfire Internet's ecommerce and marketing platform to migrate away from their existing website as it seeks significant growth to its existing £10m p.a. turnover.</p><p>Wildfire Internet will provide a migration value analysis to ensure the existing marketing juice flows to the new platform as well as updating the core sales messages and managing the content strategy. Deployment of our Damascus release will allow for customer journey mapping through the site to build maximum conversion analysis, whilst our Adwords plug-in will promote top performing keywords and demote those which fail to make the required ROI.</p><p>Commercially, Wildfire Internet has once again been prepared to put its expertise to the test by working on a risk reward arrangement for the internet marketing services.</p><p>For more information about how Wildfire Internet can help your business to realise the growth in your next 3 years business planning, call today on 0845 643 1290.</p> http://www.wildfireinternet.co.uk/FLR_Spectron_Migrates_To_Wildfire_Internet_To_Power_Growth--post--92.html <p>Janser the UK distributor of flooring and carpet tools and equipment have cut through other web services to choose Wildfire Internet as their web partner to give them a huge boost to their UK online presence. The incredibly easy to use REC software and page turning catalogue functionality secured the deal for Janser coupled with the "second to none" aftersales support package. Janser UK are excited and focused on offering their products and services online to their ever growing wholesalers and distributors throughout the UK.</p> http://www.wildfireinternet.co.uk/Flooring_the_Competition--post--91.html <p>Rolling in as a new start business "Eye Deal Wheels" prepare to race ahead with the launch of its new unique Car Sales operation based in Tewkesbury. The powerful e-commerce solution from Wildfiire Internet is enhanced further by the new Damascus application meaning that all customers will be effectively managed from within this all encompassing web platform.</p><div> </div><div> </div> http://www.wildfireinternet.co.uk/Wheels_of_Fortune--post--89.html <p>WIldfire Internet has experienced its busiest month ever in terms of new customer sign ups, risk reward deals and the official launch of Release 2.8.3. Codenamed Damascus, this new release of software has fuelled new sales by offering greater conversion through personalisation, as well as allowing modification of ecommerce processes to handle VAT exemptions for pharmacy and mobility stores.</p><p>To support our growth, Wildfire pre-emptively invested in additional staff and facilities and will be expanding further ahead of our  next event, attendance at the Business Startup & Great British Business Show on 17 - 18 May 2012 at Excel, London.</p><p>So thanks to all our existing and new customers for belonging to the Wildlfire community.</p> http://www.wildfireinternet.co.uk/Mega_Month_At_Wildfire_As_Personalisation_Launches--post--86.html <p>Beauty Queens chooses Wildfire Internets REC e-commerce platform to launch their cosmetics range online. After careful consideration, Wildfire were chosen over and above other offerings due to the ease of loading products and the super search engine friendliness of the software.</p><div>Coupling that with Wildfire's own unique approach to internet marketing means that Beauty Queens has a good foundation when they go live.</div> http://www.wildfireinternet.co.uk/All_Made_Up_With_Wildfire_Ecommerce--post--85.html <p>Version 2.8.3 of REC, codenamed "Damascus", will be ready to launch in the next 10 days. This release contains the first of a powerful set of new personalisation tools which allows you to create customer-centric journeys through your website with the goal of increasing conversion rates. </p><p>This includes the ability to:</p><p>Map a journey through different web pages based on the user profile</p><p>Build forms to consensually collect data on a user allowing you to segment them into groups</p><p>Automatically create sign ups to receive newsletters and personalised offers</p><p>Give access to downloads through personalised registration forms</p><p>Build multiple forms and place them on individual pages in the journey </p><p>Apply logic criteria to user form actions</p><p><strong>Why "Damascus"?</strong></p><p>It is named Damascus after the biblical story of the conversion of Paul The Apostle as he travelled to Damascus and is converted to Christianity. SImilarly, this new software release allows you to create your own "road to conversion".</p><p>Damascus will be available as an add-on module to the software. Please contact your Account Manager for pricing.</p> http://www.wildfireinternet.co.uk/283_Personalisation__Conversion_Optimisation_To_Launch_--post--84.html <p>The Look - an established Wakefield based business are going on-line selling major perfume brands. Working with Wildfire Internet, they are looking to increase market penetration to a wider UK audience. This exciting partnership will see the delivery of a full e-commerce store backed up by state of the art website marketing. The aspiration is to support the existing business and ensure that web sales are maximised and grown month-on-month.</p> http://www.wildfireinternet.co.uk/Sweet_Smell_of_Success--post--83.html <p>A big thank you to everyone who visited us at the Business 2012 Show at the O2 arena! Despite it being a little on the cold side, we felt the warm glow of your kind comments about how powerful and easy-to-use our software is, plus we received some lovely comments back about the 5 seminars we ran across the three days.</p><p>We will get in touch with everyone who expressed a strong interest in working with Wildfire over the next 3 days, please bear with us because that's a lot of people we need to talk to!</p><p> </p> http://www.wildfireinternet.co.uk/Thanks_For_Visiting_Us_At_The_O2--post--82.html <p> </p><p>Hilton Associates specialise in the affordable refurbishment and modernisation of tired old buildings to create funky and innovative spaces in desirable postcode locations. With 35 years in the business, these specialist skills are assisting landlords and owners re-ignite interest in their buildings. By re-inventing their online presence through the leading edge web platform, REC, Wildfire Internet are taking Hilton Associates to the next level in web presence. Hilton Associates chose the REC platform as they were impressed with the functionality of the solution and UK based support service.</p> http://www.wildfireinternet.co.uk/A_New_Lease_of_Life--post--80.html <p>Online sales growth continued to break double digit growth in 2012, but only just, according to the latest British Retail Consortium and KPMG report, with January up 11% and February up 10% based on last year.</p><p>Whilst problems with the economy persist and fears about the Eurozone abound, online retailing is performing resiliently, showing that consumers continue to switch from traditional shopping to the online world. February was the weakest High Street performance since 2009.</p><p>Further analysis also shows that mobile sales, including tablets, has broken through the 5% mark for the first time, although 80% of sites still do not have a mobile friendly website. </p><p>For help with formulating your online sales strategy, call us today on 0845 643 1290.</p><p> </p> http://www.wildfireinternet.co.uk/2012_Online_Growth_Breaks_Double_Digit_Despite_Gloom--post--79.html <p>After eight years online, Mobilitystore have helped many people with mobility problems, through the provision of vital equipment, to improve their lives. With ambitious plans for 3 fold growth, an expert hand was required to deliver strategic e-commerce and marketing solutions. Wildfire Internet  have been carefully selected as partners to ensure vital business outcomes are met using a combination of their unique web & e-commerce platform, REC, and serious marketing expertise. Mobilitystore were also attracted to the superb functionality of the software and Wildfire’s UK based customer support line.</p> http://www.wildfireinternet.co.uk/Mobility_Store_Go_For_Growth--post--78.html <p>TVGC - specialists in the supply of vehicle glass and renowned for excellent service and fast response times have teamed up with Wildfire Internet to deliver the first phase of a brand new e-commerce site. This phase will provide over 400 pieces of specialist glass to the van conversion market as part of a wider range of over 2,500 different products. Wildfire’s powerful web & e-commerce platform, REC, incorporating their unique autoparts filtering software will ensure TVGC further growth in reputation and market share.</p> http://www.wildfireinternet.co.uk/The_Vehicle_Glass_Company_TVGC__Gain_Through_Pane--post--77.html <p>3V Architectural Hardware Ltd, the specialist architectural ironmongery business have chosen Wildfire Internet's powerful ecommerce and marketing platform, ReallyEasyCart to take their online activity to the next level. This includes a re-vamp of their online corporate brand image and key sales messages and differentiators, ahead of a fully marketed ecommerce solution enabling full online ordering.</p> http://www.wildfireinternet.co.uk/3VAHL_Reinvigorate_Their_Online_Brand_With_Wildfire--post--76.html <p>ReallyEasyCart (REC) version 2.8.2 has now been launched with a powerful marketing console to track Google search rankings and link building progress - for both you and your competitors.</p><p>Now you can see how you rank for your target keywords and how many inbound links your site has. Comparing this against your competition will enable you to work out the correct level of marketing you need to put in place to ease ahead of the pack and win more sales.</p><p>Other features include an enhanced blogging system to give greater control on how you publish news and blog stories, plus an array of useful tweaks across the system.</p><p><span style="font-size:14px;">To find out how REC can power your online success, contact us today on 0845 643 1290.</span></p> http://www.wildfireinternet.co.uk/REC_282_Launches_With_Powerful_Marketing_Console--post--75.html <p>Help is at hand for smokers wishing to quit, with a new service providing a genetic test which will help people to understand their genetic pre-disposition to cancer. Knowing the extent of the risk they have will act as a powerful incentive to quit smoking. The genetic test is the first step in a program of support to provide the best possible success rate for stopping smoking. WIldfire Internet will design and build an ecommerce store and run online marketing for this innovative new service. </p> http://www.wildfireinternet.co.uk/Gene_Test_To_Help_Stop_Smoking_Sign_With_Wildfire--post--74.html <p>Online shop, that is!</p><p>According to a poll on the Telegraph website on 1st February 2012, over 25% of people are now shopping on the web either daily or every couple of days, with 70% shopping online every week.  </p><p><img alt="How Many People Shop Online | Opinion Poll UK 2012" src="/userfiles/dt-online-shopping-poll.jpg" style="width: 536px; height: 307px; " title="How Many People Shop Online | Opinion Poll UK 2012" /></p><p>The article also referenced the latest figures from IMRG showing that the UK online shopping market reached £68.2bn last year growing by 16% compared to 2010. Estimates for growth in 2012 range from 16% - 20%.</p><p><img alt="2011 Online Sales £68.2bn" src="/userfiles/imrg-2011.jpg" style="width: 620px; height: 615px; " title="2011 Online Sales £68.2bn" /></p><p>The British are now the developed world's biggest online shoppers as a proportion of the population, with 6 out of 10 buying online. The average across the OECD's 34 countries is just 3 out of 10. With £2,180 being spent on average per adult, the UK is way ahead of the next biggest spenders, being Denmark with £1,000 per person per year. Following Denamrk are Norway, Korea, the Netherlands and Australia. The US has a third of the population buying online.</p><p>Despite the size of the UK spend, the OECD found that the UK has the fifth lowest number of businesses using the internet (businesses with 10 or more employees) lagging behind all OECD countries bar Turkey, Greece, Hungary and Chile.</p><p>For help getting your business on line and achieving a £1million turnover call Wildfire today on 0845 643 1290.</p><p> </p> http://www.wildfireinternet.co.uk/How_Often_Do_YOU_Do_It________________________________________________________--post--73.html <p>Cintamani have launched their brand new ecommerce site selling tablet products and accesories, powered by Wildfire Internet's powerful ecommerce and marketing platform, ReallyEasyCart. Cintamani chose WIldfire Internet after visiting us at the Business Startup Show in mid-November needing a partner who could create and launch their site in the shortest possible time.</p> http://www.wildfireinternet.co.uk/Cintamani_Launches_Tablet_Ecommerce_Store--post--72.html <p>Trigiene Dental, a quality supplier of dental products, has launched their online brand powered by a Wildfire website. The website is initially geared towards catalogue downloads with thousands of products set to be added in the coming month, adding full ecommerce and ease-of-use ordering online.</p> http://www.wildfireinternet.co.uk/Trigiene_Launch_Dental_Supplies_Brand_Online_--post--71.html <p>Content is king. Not a little king of a small country. No, a big emporer-king like Alexander The Great or Julius Caesar. So lets spend the next 10 minutes going through the essentials you need in your content strategy.</p><p>1. Sort Out Your Sales Messages & Unique Selling Points (USP's)</p><p>This is your fundamental content: what is it you are offering as a business that sets you aside from others and compels people to engage with or buy from you? Research your competition and their USP's. Can you beat them even in a small way? Have you got something extra to offer that people want? Write it into your content in short, punchy phrases that stand out.</p><p>2. Think About The Reader's Flow Through Your Website And Your Goals</p><p>Organise your content so that it naturally flows from page to page on your site. This means setting up your navigation so you lead the user through your selling / engagement process with specific goals that you can track along the way and at the end.</p><p>3. Define Your Call-To-Actions </p><p>Think about the specific actions you want readers to take on each and every page and make it obvious to them what they need to do next. Call-to-actions can include contact forms, call now, buy/enquire buttons, accept offer, product compare / wishlists, navigate, live chat, subscribe (e.g. news), join (e.g. webinar), play video, download, upload, read, comment, review, inform later (e.g. keep me up to date when stock arrives, when an airline price drops below a certain cost). </p><p>4. Make It Interesting</p><p>This is where your creative writing and inner author can be unleashed at last. You need to write something that is relevant and interesting, preceded by a short, snappy title to catch their eye. For inspiration, look at topical stories and think about how you can apply them to your subject. Bad press about your industry? Write about how you are challenging those norms. If it is advertorial, explain the features and benefits in a way people can relate to them both from a value perspective as well as personally and emotionally. Want to arouse responses? Write something that challenges a prevailing viewpoint,  predicts the future or sets an agenda for your marketplace. And what do you do if you're not feeling creative? Get someone to create and write it for you.</p><p>5. Add Content People Can Relate To, Keep It Fresh, Generate User Content</p><p>You should add content that makes the subject matter personal so people can relate to it and also encourages user-generated content. On websites, often the most read pages after the home page are Testimonials. Garner genuine customer testimonials and add them to the site regularly, for example, every time you complete a job add it to the site with a picture, a description about what you did and some words from the client saying how happy they are. Add a news page or blog and write about what's good that's happening and allow people to post comments. You can go the whole hog and set up a community based around a forum, just make sure you account for the time this will take to run.</p><p>6. Write Content That Is Fit For Search Engines</p><p>Writing web content is different to regular content writing because you have to make sure it not only engages the reader, but that it is structured for search engines. This means it should be unique content (not cut and pasted from other websites and, even worse, from your competitor's sites!), it should contain target keywords to attract certain searchers and be SEO friendly in its layout . SEO friendly means you have individually tailored page meta tags, a page header, the right level of keyword density in the body text and images which have the correct attributes set. </p><p>7. Increase Appeal To Readers Through Great Design</p><p>Having good content complemented by great design will reach out to the reader and make their experience on your site so much better and more engaging. Use design elements to brighten up the page, such as inset pictures, video and styled contact forms. </p><p>8. Distribute Your Content, Encourage Sharing</p><p>When you add content to your site, ensure you have a simple method to distribute the material to your Facebook, Twitter and LinkedIn pages. On the actual content page itself, ensure people can share it using the regular social media buttons as well as Add This and send to a friend. </p><p>9. Measure And Monitor Your Content Driven Results</p><p>Now you have all that great content in place, you will need to check whether it is having the desired effect using tools such as Google Analytics. You can set Goals and visually see how people are flowing through the site and where the drop-off is happening. You can consider using split A/B or multivariate testing to use different versions of content to see which gets the biggest response. Call-To-Actions should also be fulfilling their purpose, typically generating leads, registrations or purchases. Whenever you get enquiries or sales, ask where they heard about you so you know what is making the difference in your marketing mix. </p><p>10. Keep Doing It</p><p>That's right, every week and every month, add content and review results. You're in this for the long term.</p> http://www.wildfireinternet.co.uk/10_Minute_Essential_Guide_For_A_Winning_Content_Strategy_In_2012--post--70.html <p>Upcoming release 2.8.1 of ReallyEasyCart, Wildfire Internet's powerful and innovative software platform, is now integrated with Rightmove to allow estate agents' properties on Rightmove to be displayed automatically inside their ReallyEasyCart website.</p><p>Whilst REC is already used by estate agents, this removes much of the admin overhead involved in adding and changing properties on the website by regularly importing the data from Rightmove instead.</p><p>For more information on using ReallyEasyCart to promote your estate agency, call <strong>0845 643 1290 </strong>today.</p> http://www.wildfireinternet.co.uk/Rightmove_Integration_Brings_Automatic_Property_Updates_Onto_Website--post--69.html <p>This week has been our busiest yet at Wildfire Internet, as businesses turn to us to help them plan how to grow their businesses in 2012 and beyond. So we thought we'd share some of the fundamentals with everyone out there wanting to do even better this year.</p><p><strong>Analyse.</strong></p><p>At the core of your approach must be analytics.</p><p>First, take stock of your current position and begin to understand in more depth why you have succeeded or otherwise over the last 12 months. This means spending time going through your website stats to see how your online brand fared.</p><p>For instance, did you get more or less visitors from your target geography and demographics? Did your marketing efforts result in better page rank and more referrals? What about your online competitors, did they put in more effort than you? How are you measuring your efforts against theirs? What happened in your conversion funnel, where were the drop-out points? How did you compare to your competitors over the year on products, price and service? </p><p>These are all important factors which you should be recording each and every month as a minimum.</p><p><strong>Plan.</strong></p><p>Once you have your starting position, you can now plan how to improve your online performance. Pin up a wall planner, open your diary, sign up for Google Calendar, just make sure you have a marketing diary setup so you can start plotting your marketing activities over the next year. This isn't just for online activities, its for ALL your business' marketing because nothing works in isolation and you MUST understand how offline promotions are driving online traffic and vice versa.</p><p>Now take a good luck at what your competitors are up to and make sure you are carrying relevant promotions right throughout the year. If they have trebled their link building in the last 12 months and you only doubled yours, then hey, you might want to address this straightaway. </p><p>Take a cold look at your paid online marketing campaigns too, especially Adwords PPC. Are you getting the right return-on-investment (ROI)? How much waste is contained in that campaign versus your organic campaign? Can you re-balance your spend in a cost-neutral way to achieve more revenues? Take a cold, hard look at your committed marketing spend and partnerships and ask for more value.</p><p><strong>Succeed.</strong></p><p>This is the easy part :-)</p><p>Once you have baselined properly and measured the gap between you and your competitors, simply put into place the required actions to close off those gaps and keep measuring and reviewing your progress whilst making appropriate tweaks along the way.</p><p>Over time, you will begin to see a clear, measurable combination of activities that you can repeat to build long term success. And don't panic if you have small setbacks along the way, keep your focus on the long term goals and reap the rewards.</p><p>For advice on how to plan your way to increased success in 2012, call today on <strong>0845 643 1290</strong> and ask about our <strong>Business Growth Strategy</strong>.</p><p> </p> http://www.wildfireinternet.co.uk/3_Steps_To_Achieve_Your_Business_Growth_Strategy_In_2012--post--68.html <p>Listers, the award-winning automotive dealership group, have appointed the Areca/Wildfire Internet partnership to help them drive increased search exposure on the web via a targeted internet marketing program combined with SEO consultancy. This marks a shift in their existing marketing spend towards the expanding role of the internet in sourcing leads and sales.</p> http://www.wildfireinternet.co.uk/Listers_Seek_Turbo_Charged_Marketing_Via_Areca_Wildfire_Partnership--post--67.html <p>After attending the Business Startup Show in November, a new startup specialising in collectible stamps has appointed Wildfire Internet as their expert online brand provider. We will be providing their website services using our innovative website platform, ReallyEasyCart. </p> http://www.wildfireinternet.co.uk/Collectible_Stamp_Business_Appoints_Wildfire_Internet--post--66.html <p>A specialist recruitment startup has turned to Wildfire Internet to provide their online brand after identifying they needed expert help to get things right at an early stage. The client will use our innovative web platform, ReallyEasyCart, to power their company website initially with options to expand into social media marketing on Facebook and Twitter.</p> http://www.wildfireinternet.co.uk/Specialist_Recruitment_Startup_Selects_Wildfire_Internet--post--65.html <p>The Online Future Shopping Index shows that shopping intent for using the web next Christmas is even stronger than expected. Research conducted by Logan Tod & Co's revealed that 26% of online shoppers would spend an even bigger amount next year round. Tablet computers and mobiles were also being more widely used for ecommerce shopping, doubling from 7% to 15%, meaning retailers need to have policies in place to deal with traffic to their sites from a range of different and smaller screen sizes. </p><p>Other interesting facts emerged from the Index, namely that shoppers would be encouraged by:</p><ul><li><span style="color: rgb(80, 80, 80); font-family: Arial, Helvetica; line-height: 21px; text-align: left; ">Low-cost delivery options with longer delivery times (57%)</span></li><li style="margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-family: Arial, Helvetica; vertical-align: baseline; color: rgb(80, 80, 80); line-height: 21px; text-align: left; ">Improved stock availability (45%)</li><li style="margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-family: Arial, Helvetica; vertical-align: baseline; color: rgb(80, 80, 80); line-height: 21px; text-align: left; ">Improved payment options (46%)</li><li style="margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-family: Arial, Helvetica; vertical-align: baseline; color: rgb(80, 80, 80); line-height: 21px; text-align: left; ">Money-saving offers (48%)</li><li style="margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-family: Arial, Helvetica; vertical-align: baseline; color: rgb(80, 80, 80); line-height: 21px; text-align: left; ">Use of Click & Collect (up 7% to 45%)</li><li style="margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-family: Arial, Helvetica; vertical-align: baseline; color: rgb(80, 80, 80); line-height: 21px; text-align: left; ">Browsing catalogues before buying (up 21% to 60%)</li><li style="margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-family: Arial, Helvetica; vertical-align: baseline; color: rgb(80, 80, 80); line-height: 21px; text-align: left; ">Online research prior to buying in-store (up 7% to 39%)</li><li style="margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-family: Arial, Helvetica; vertical-align: baseline; color: rgb(80, 80, 80); line-height: 21px; text-align: left; ">Busiest delivery dates between 14th and 23rd December</li></ul><p>For assistance with your online strategy and putting in place a marketing strategy to make 2012 your most successful year, call 0845 643 1290 today.</p> http://www.wildfireinternet.co.uk/Online_Christmas_Shopping_To_Be_Even_Stronger_In_2012--post--64.html <p>Abees<span style="color: rgb(85, 85, 85); font-family: Arial, arial, Tahoma, sans-serif; line-height: 1.7em; text-align: justify; ">, the new natural skincare cosmetics business, have gone live less than 6 weeks after appointing Wildfire Internet to help sell their products online after meeting us at the Business Startup Show in Earls Court London in mid November 2011.</span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 7px; padding-right: 0px; padding-bottom: 7px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.7em; text-align: justify; color: rgb(85, 85, 85); font-family: Arial, arial, Tahoma, sans-serif; ">Abees e-commerce website uses our powerful web platform, ReallyEasyCart, plus we will also manage their Internet marketing, whilst increasing their brand identity, through social media stores and pages.</p> http://www.wildfireinternet.co.uk/Abees_Go_Live_6_Weeks_From_Signing_Up_With_Wildfire--post--63.html <p>Lee Van Centre, specialists in light commercial vehicles with 22 years experience in the industry, have now transferred over to ReallyEasyCart, our innovative web platform. This is part of their drive towards generating more leads online and replacing their static HTML-based site with an ecommerce site which is really easy for them to manage themselves and thereby reduce adhoc webmaster costs. </p> http://www.wildfireinternet.co.uk/Lee_Van_Centre_Transfer_To_Wildfire_Platform--post--62.html <p>Times they are a-changing - still. Many analysts predict an overall smaller retail market in 2012 as the squeeze on household incomes bites further and the uncertainty surrounding the eurozone continues. Undoubtedly we will see new High Street casualties in 2012 as shoppers continue to search out the best value online again. </p><p>So once again, this all adds up to good news for online retailers, especially small businesses, with around £70bn of web-based sales to aim at. Whilst around half of these sales will be gobbled up by Ebay, Amazon and multichannel giants like Next and Argos, that still leaves around £35bn for smaller online traders in the UK. In addition, export markets should remain buoyant for more luxurious or higher value products as currency differences tip the balance for buyers abroad.</p><p>The key to success will lie in providing good value, convenience and great service, whilst free delivery is always welcomed by shoppers. Organic traffic channels, think high Google rankings, will continue to provide some of the highest returns, with PPC capable of bringing improved results by being better managed.</p><p>Social media is still embryonic when it comes to creating new customers, though the signals it sends will help strengthen your organic positions so it is worthwhile still. Valuably, adding relevant content to your site, especially ones who have earned their page rank, will also help you rank for individual pages, so having a content strategy is a must for 2012.</p><p>For more information on how we can help you to achieve online success, call 0845 643 1290 today.</p> http://www.wildfireinternet.co.uk/Online_Retailing_Will_Thrive_In_2012--post--61.html <p> </p><div>Steven Lispcombe founder member of Applex Management has secured a six month contract supplying interim Lean Consultancy to Sellafield Nuclear Management in Cumbria.</div><div> </div><div>This is a direct result of branding and marketing support supplied by Areca Design, who used  Wildfire internet technology to build an informational website and provide internet marketing to achieve No 1 in Google Worldwide for the search term 'Lean Consultant' against 25.5 million other competing websites.</div><div> </div><div>Stephen says, "I would (and have) recommended Areca Design and their partners to any business wanting to promote themselves on and off line. Their mix of brand development, creative marketing and cutting edge internet technology certainly works! .... I am proof."</div> http://www.wildfireinternet.co.uk/Applex_Win_Sellafield_Contract_After_Gaining_No1_Spot_On_Google--post--60.html <p>QTD, specialists in the bespoke design and build of timber structures for commercial and residential clients, have appointed Wildfire Internet as their business growth partner for 2012 and onwards. </p><p>We will be migrating their website onto our powerful marketing platform, ReallyEasyCart, and extending QTD's online reach via a comprehensive internet and social media marketing campaign.</p> http://www.wildfireinternet.co.uk/QTD_Select_Wildfire_Internet_To_Power_Their_Business_Growth_In_2012--post--59.html <p>One of the fastest growing healthy pet food manufacturers Symply Pet Foods have chosen to partner with Wildfire Internet to drive new interest from the major search engines and social media sites.</p><p>Having recognised the Internet as the route to provide the next level of growth to his business, MD Eddie Milbourne came to see us at the business startup show in November and was impressed by our innovative approach.</p><p>A new website based on our super search engine friendly ecommerce software REC will be created at the beginning of 2012 and a full internet marketing plan will be implemented with the site launch.</p><p> </p><p> </p><p> </p> http://www.wildfireinternet.co.uk/Symply_Pet_Foods_Select_Wildfire_Internet_For_Next_Level_Of_Growth--post--58.html <p>The last 12 months have seen dramatic changes to the search landscape, particularly from Google. The introduction of their latest social network, Google+, the Panda and Freshness updates to their algorithm and the introduction of real-time search have all made a difference to how websites rank. Meanwhile, social bookmarking has seen the massive decline of Digg leaving Twitter, Stumbleupon and Reddit as kings of social news. And of course, Facebook has been busily updating itself with its new "scrapbook" timeline, allowing you to watch TV & Movies, listen to music and read news with your friends plus Skype-enabled video calling. All as it relentlessly expands its user base past the 800 million mark, with a whopping 500 million users being actively recorded on the site on one single day. </p><p>With so many changes, the problem for many businesses remains the same: how do you keep up to date in such a fast-paced environment without it taking up too much time? And where do you start when it's so overwhelming?</p><p>First of all, you have to make a straightforward choice. Either do it yourself, or get someone expert to do it for you. Once that decision is made, you will need a coherent strategy in place to drive your online brand and create new sales in a measured, profit-focused way. </p><p>All businesses should now ensure they are adding fresh, time-stamped content to their sites as well spinning up their social presence, at least on Twitter and Facebook (and preferably LinkedIn too). So as a minimum, posting regular news and testimonials on your site and social media, although it's a good time to review your overall content and ensure its relevant to today's keywords, clearly explains your USP's (Unique Selling Points) and has good, trackable call-to-actions. You can take the opportunity to look at getting your messages across via high impact, cost-effective video animation and double check your website design engages users on an emotional level. </p><p>So, it all sounds like the right thing to do, but it has to be expensive? Whilst the old adage of "you get what you pay for" still rings true, the right way of implementing a 360-degree search marketing strategy is, in our view, to keep it simple and to automate the heck out of the way your content is produced and disseminated through your website and social media. Our efforts remain focused on achieving just that through easy-to-operate software that capitalizes on the best, proven Return On Investment channels (ROI).</p><p>For more information on how to implement a sales revenue generating, profit focused online marketing campaign call us today on 0845 643 1290. </p><p> </p><p> </p> http://www.wildfireinternet.co.uk/2012_Internet_Marketing_Requires_Fresh_Social_Approach--post--57.html <p>Demar, one of the UK's Premier Manufacturers and suppliers of van accessory needs, has chosen to use Wildfire Internet's powerful ecommerce platform, ReallyEasyCart, to power their online retail sales. Finding out about Wildfire Internet via our reseller channel, by selecting Areca Design as the implementation partner, Demar will experience excellent service from a design and marketing company who were 2011 finalists for the Most Promising Business in Herefordshire and Worcestershire, as awarded by the Chambers Of Commerce.</p><p>To find out more about Wildfire Internet's ecommerce platform, or on how to become a reseller, call us today on 0845 643 1290.</p> http://www.wildfireinternet.co.uk/Demar_UK_Select_Wildfire_For_Auto_Accessory_Website--post--55.html <p>UK retail sales fell by 0.7 per cent in November whilst mainly internet-based sales boomed by 18.9 per cent, according to the ONS and as reported in The Telegraph today. </p><p>Amid gloomy conditions, major retailers have started discounting already to try to tempt shoppers, whilst internet traders are clearly benefiting from lower overheads and the ease-of-ordering that comes with shopping from home.</p><p>To be part of the online success story like many other businesses using our powerful ecommerce platform, ReallyEasyCart, call 0845 643 1290 and speak to a Business Manager today.</p> http://www.wildfireinternet.co.uk/November_2011_Online_Sales_Surge_As_High_Street_Suffers--post--54.html <p>Maison De Marrakech, a recently established specialist retailer of Moroccan products, has appointed Wildfire Internet to migrate their existing Flash website to an HTML-based, SEO friendly site using our powerful ecommerce and marketing platform, ReallyEasyCart.</p><p>This is part of a concerted internet marketing drive to increase online brand exposure and to grow revenues for the business.</p> http://www.wildfireinternet.co.uk/Maison_De_Marrakech_Appoint_Wildfire_Internet_To_Migrate_Site_Off_Flash--post--53.html <p>Today we see the launch of REC version 2.8 which incorporates new, leading-edge SEO analytics to ensure your website pages are fully optimised for maximum search engine ranking.</p><p>REC (ReallyEasyCart) is the newest version of our all-in-one, feature-packed business website, ecommerce, social media and marketing platform which is used by hundreds of companies in the UK, US and Australia to power their online brand, gain more customers and grow their revenues.</p><p>The new on-page SEO feature analyses your web pages and compares your SEO effectiveness against 1,000 other leading companies that we crawl and analyse on an ongoing business. Effectively, this reveals key measures used in the Google algorithm and using this benchmark you can structure your page content in line with current ranking trends. This will ensure you are seen as highly relevant for your targeted keywords as part of your online domination strategy.</p><p>For more information about starting an online business, switching your website to REC, or using our internet marketing services, please call 0845 643 1290 today.</p><p> </p><p>Read about how <strong>BR Special Tuning gained 32% more sales</strong> by using our platform. <a href="http://www.wildfireinternet.co.uk/Website_Switch_Nets_32_Sales_Increase__Export_Growth--post--43.html" title="Website Switch Grows Business 32%">Find Out More</a></p> http://www.wildfireinternet.co.uk/REC_28_Launches_With_Powerful_OnPage_SEO_Feature--post--52.html <p>Hadley & Co, the estate and lettings agency located at their prestigious offices in Redditch, have appointed Wildfire Internet to build their new business website, complete with property feeds. Moving to a Wildfire website will allow Hadley's to further promote their business and brand online.</p> http://www.wildfireinternet.co.uk/Hadley__Co_Appoint_Wildfire_Internet_For_New_Website--post--51.html <p>Giant Strides, one of the UK's newest online children's footwear retailers, has seen their Facebook drawing competition campaign pass the 100,000 post views mark. The campaign was for children to upload their drawings on Facebook and for Facebook users to vote for their favourites. A judging panel decided on a set of winners in line with Facebook competition rules. This campaign was designed to generate brand interest as a first step in greater social media engagement.</p> http://www.wildfireinternet.co.uk/Giant_Strides_Facebook_Competition_Passes_100000_Mark--post--50.html <p>Farming Online, one of the leading broadband and internet service providers for the UK's farming community, has appointed Wildfire Internet to act as their specialist advisors on search engine optimisation and internet marketing strategies. Wildfire will provide expert advice on their website optimisation and extending their online reach.</p> http://www.wildfireinternet.co.uk/Farming_Online_Appoint_Wildfire_For_SEO_Consultancy--post--49.html <p>Pink Noise have appointed Wildfire Internet to implement our innovative ecommerce and internet marketing platform, ReallyEasyCart. This will replace their existing osCommerce platform as part of Pink Noise's drive to modernize their online brand presence and take advantage of the latest web functionality built as standard into our platform.</p> http://www.wildfireinternet.co.uk/Pink_Noise_Appoint_Wildfire_For_Ecommerce--post--48.html <p>Wildfire Internet will be exhibiting at the Business 2012 Show at O2 in London on 18th - 20th March 2012.</p><p>Heralded as the UK's biggest business show, we will be giving a number of seminars on the "Fast Track To Ecommerce Success" plus manning our stand to talk to aspiring entrepreneurs wanting to understand why Wildfire is the best choice for underwriting their success as well as established businesses wanting to boost their online sales with our Risk Reward Marketing program.</p><p>Commenting on this, Neil Whelan, Innovations Director said: "Adding Business 2012 to our existing diary of exhibitions is a further example of the growth of our business, particularly in London following the opening of our Kensington office in November. We look forward to meeting a new wave of entrepreneurial businesses plus new resellers to add to our growing channel".</p><p> </p> http://www.wildfireinternet.co.uk/Wildfire_Internet_To_Attend_Business_2012_Show_At_O2--post--47.html <p>MySolar, one of the UK's newest, fast-growing renewable energy brands, has added a video commercial and video testimonials to their Wildfire website to deliver key sales messages and customer success stories in true multimedia.</p><p>With online audiences driving huge growth in video facilitated by sites like Youtube, adding the power of sight, sound and succinct sales messages is giving competitive advantage to forward-looking businesses. Online video spend is expected to grow at twice the rate of social media spend in 2012 according to the latest research by Brightroll.</p><p>One of the major inhibitors to its adoption, however, remains cost - particularly for small businesses. Wildfire Internet has blown away this obstacle with video services starting from as little as £495 for a 1 minute video add, versus the industry average of £1,000 per minute.</p><p>To add sight, sound and success to your online promotions, call us today on 0845 643 1290.</p> http://www.wildfireinternet.co.uk/MySolar_Adds_Video_To_Sell_Services--post--46.html <p>You would think the owner of Starchip Enterprise said "Beam me up Scotty", as Wildfire Internet have certainly gone where no man has gone before promoting this new business.</p><p>With a desire for fine cuisine, Starchip was set up with the intention of providing the customer with the finest fresh fish and chips available today. No more bus rides into town to then get home with cold chips. Their specially designed, top-of-the-range mobile fish and chip vans visit rural outlying villages so everyone can enjoy freshly cooked, delicious fish and chips right outside their doorsteps.</p><p>Wildfire Internet built Starchip's intergalactic website that has attracted a mass following in a very short space of time. This was in addition to creating a powerful brand image with a distinct vehicle wrap and menus plus a strong social media presence on Facebook and Twitter.</p><p>Jeff at Starchip said " Once you see what these guys at Wildfire can do, resistance is futile!"</p> http://www.wildfireinternet.co.uk/Starchip_Enterprise_Experience_Warp_Speed_Success--post--45.html <p>Since moving to Wildfire's ecommerce platform, ReallyEasyCart (REC), BR Special Tuning has reported an increase in turnover of 32% despite the challenging backdrop of economic uncertainty.</p><p>Brian Robbins, the owner, commented that this has been his best ever trading year and this is down to the change of system from osCommerce to REC: "The promise made when I invested in moving to the new software was that I would see a significant improvement in sales because search engines loved it and the search system for automotive parts was one of the best on the market. Having made the change in February 2011, and looking at my year-on-year figures, I can see there has been a 32% sales increase without having to spend any money on marketing."</p><p>Brian's site sells performance parts for motorcycles and cars, using the Auto Parts Add-on developed by the REC team to handle large quantities of product variations requiring search through Make Model and Year (MMY). The naturally good SEO friendly architecture of REC resulted in a surge of traffic and increased keyword spread, with an improvement in conversion rates and wider indexing in foreign search engines driving good export growth.</p><p><a href="http://www.motorcycle-exhausts.co.uk" title="Performance Parts Ecommerce">Visit BR Special Tuning</a></p><p> </p> http://www.wildfireinternet.co.uk/Website_Switch_Nets_32_Sales_Increase__Export_Growth--post--43.html <p>Abees, a new natural skincare cosmetics business, have appointed Wildfire Internet to help them sell their products online after meeting us at the Business Startup Show in Earls Court London last week.</p><p>We will be working with Abees to build an e-commerce website using our powerful web platform, ReallyEasyCart. We will also manage their Internet marketing, whilst increasing their brand identity, through social media stores and pages.</p> http://www.wildfireinternet.co.uk/Abees_Appoint_Wildfire_Internet--post--37.html <p>Belgravia Rooms have signed up for Wildfire Internet’s services, to manage their website content and handle their internet marketing with our powerful ecommerce and marketing platform after meeting us at the Business Startup Show in Earls Court Londonin November 2011.</p><p>Belgravia Rooms is a competitively priced London budget hotel on Ebury Street in central London area of Belgravia, only a few minutes walk from Victoria station, Chelsea, Westminster, Buckingham Palace and many other well-known areas. They offer a range of clean and comfortable hotel and studio rooms.</p><p>We will be working with them to create an easy-to-manage content rich website plus ongoing Internet marketing using our innovative ReallyEasyCart platform.</p> http://www.wildfireinternet.co.uk/Belgravia_Rooms_Appoint_Wildfire_Internet_--post--36.html <p>Due to our rapid expansion, Wildfire Internet have opened our first London office today in Kensington. This will enable us to better serve our growing London customer base and new resellers coming on-board. </p><p>The office is located at Crown House, 72 Hammersmith Road, Hammersmith, London, W14 8TH. Our telephone number remains 0845 643 1290.</p><p>For Risk Reward Marketing or to become , please ask for Mike or Neil</p> http://www.wildfireinternet.co.uk/New_Kensington_London_Office_Opens_Today--post--35.html <p>Wildfire has had the best ever day at the Business Startup Show in Earls Court, with several new clients signing up on the day. This included startup businesses plus established businesses wanting to take advantage of our Risk Reward Marketing service which turns waste marketing spend into higher performing spend on a different marketing mix. </p><p>In addition, several companies expressed a strong interest in becoming resellers for our software platform in and around London, which will tie in well with our new London offices opening in the next month or so. </p><p>Thank you to all those who attended our seminar, which was "the best seminar of the show" according to several people who experienced it. There will be another seminar tomorrow at 2.45pm in Hall 6.</p><p>Look forward to seeing allcomers on Stand 310 tomorrow!</p><p> </p> http://www.wildfireinternet.co.uk/Business_Startup_Show_Delivers_Huge_Interest--post--34.html <p>Vale Group’s team are Designers, Kitchen fitters, Tilers, Gas Safe Registered engineers, Miele trained Service Technicians and Appliance installers, all with a in depth knowledge of the unique designed products they sell. They specialise in kitchens and bedrooms, with over 40 years of experience, with their friendly showrooms open 6 days a week.</p><p>The website project was awarded to our agency partner, Areca Design, finalist in the Herefordshire and Worcestershire Chambers Of Commerce category for Most Promising Business in the two counties. It exploits the many features of our platform to deliver great content and fresh content for maximum search exposure.</p> http://www.wildfireinternet.co.uk/The_Vale_Group_Website_Goes_Live--post--33.html <p>Redditch Property Letting have now successfully launched their website of properties, in all areas of Redditch and its surroundings. </p><p>Redditch Property Letting is part of the WMP Group which is an independent residential lettings and property management company based in the desirable location of Redditch, who manage properties of all sizes.</p><p>We worked with Redditch Property Letting on their new website, coupled with Internet promotion via targeted marketing sites and link building program to drive in high quality visitors to their website.</p> http://www.wildfireinternet.co.uk/Redditch_Property_Letting_Goes_Live_Advertising_Local_Properties--post--32.html <p>Are you an entrepreneur or lifestyle-changer?</p><p>Aspire provides you with a wealth of practical, expert knowledge that helps identify the right online opportunities where you can compete successfully. It focuses on proven strategies, which will help jump-start your business, so you can enjoy success, and minimize your stress.</p><p>Joining the Aspire program for just £95 will ensure you receive the chance to be successful whatever your size and to achieve your goals, with our up-to-date insights, facts and figures into the best ways to research market demand, set winning pricing policies and uncover your competitors' marketing secrets so that you can succeed.</p><p>Come see us at Earls Court, London Business Start Up Show on 17^th & 18^th November to learn more, and start your journey to success with us today!</p> http://www.wildfireinternet.co.uk/The_Aspire_Program_--post--31.html <p>Hans Global is a team of safety and security professionals who have now launched their new high quality service delivering effective and cost efficient Health and Safety and Security solutions.</p><p> </p><p>Hans Global are a new company with a firm belief that safety and securityshould form part of the foundations of a vibrant company and its workforce. Their team come from government and commercial backgrounds, and have a wealth of many years experience and knowledge, building strong partnerships with their clients. We worked with the client to ensured their website appealed to corporate clients with a strong city-focused graphic design and informational web pages clearly explaining their services.</p> http://www.wildfireinternet.co.uk/Hans_Global_Goes_Live_Offering_Professional_Safety_and_Security_Knowledge_--post--30.html <p>Calling all entrepreneurs! Join us at Earls Court on 17^th & 18^th November to discuss how our innovative web platform can make you money!</p><p>Following on from May's super successful show, the Wildfire stand is bigger and better this year, with sensational show day offers to help you succeed online. Visit us at stand 310 near the main entrance.</p><p>One not to miss, Neil Whelan will be revealing the inside track on how to get your ecommerce business booming, speaking on both days in the Internet Hall starting promptly at 14.45 - arrive early as it was full to the rafters last time!</p><p>Looking forward to another amazing show time, hope you can join us!</p><p>Tags: ecommerce, internet, marketing, risk, reward, market, research, SEO, website, design, social, media, business, startup, earls, court, 2011</p> http://www.wildfireinternet.co.uk/Wildfire_Internet_At_The_London_Business_Start_Up_Show_17th18th_Nov--post--29.html <p>Impkids have now fully launched their online children's clothing range</p><p> </p><p>Impkids is an exclusive online retailer of children’s clothing for kids aged 0-8. Impkids offer a fun and funky clothing range, which specialises in items which will mix and match easily, making getting dressed in the morning child’s play.</p><p>Impkids appointed us to provide their ecommerce solution based on our innovative Really Easy Cart platform together with our Internet marketing service. Over the past 3 months, Impkids have quickly gained page 1 rankings for 10 of their priority keywords and visitors are growing nicely.</p> http://www.wildfireinternet.co.uk/Impkids_Goes_live_Selling_Childrens_Clothing_--post--28.html <p style="margin-top:.1pt;margin-right:0cm;margin-bottom:.1pt;margin-left:0cm">Skirtech have now fully launched their skirting board manufacturing and online fulfilment service. </p><p style="margin-top:.1pt;margin-right:0cm;margin-bottom:.1pt;margin-left:0cm">With over 25 years experience in the woodworking industry and a reputation for providing superior quality products, Skirtech appointed us to provide their ecommerce solution based on our innovative ReallyEasyCart platform together with outsourcing their internet marketing on a risk reward basis. This means that Skirtech will only have to pay for marketing based on revenues generated, representing excellent value and reduced overheads during the startup phase of their website</p> http://www.wildfireinternet.co.uk/Skirtech_Goes_Live_Selling_Skirting_Boards--post--27.html <p>Hi,</p><p>Thanks for taking the time to visit our revamped blog!</p><p>We will be regularly posting relevant news, articles, research and customer stories on this page so you can follow our progress and contribute to our posts.</p><p>Neil Whelan<br /><strong>Innovations Director</strong></p> http://www.wildfireinternet.co.uk/Welcome_To_Our_News__Blog_Page--post--26.html