Gift Vouchers (REC+)
Gift Vouchers (GV) are a major new addition available in REC+ and work by issuing a GV either manually or as a GV product which is purchased through the store, then redeemed by the GV recipient as a coupon when they purchase the product(s) of their choice. Unredeemed values can be used in subsequent purchases.
Downloadable Products (REC+)
Sell intangible goods delivered electronically, such as ebooks. This uses the new Purchase Events program to email download links to buyers.
Purchase Followups (REC+)
Send automated emails to buyers which are specific to the products they have purchased. Uses include cross-selling related products, sending information on warranty / technical / care & handling / support information / pre-ordered items. This uses the new Purchase Events program to email followup content specific to a product.