BlogStructured Data & The SERPs: What Google's Patents Tell Us About Ranking In Universal Search

Structured Data & The SERPs: What Google's Patents Tell Us About Ranking In Universal Search

Structured Data & The SERPs: What Google's Patents Tell Us About Ranking In Universal Search

Structured Data & The SERPs: What Google's Patents Tell Us About Ranking In Universal Search

Columnist Barbara Starr delves into several Google patents to explore the ways in which the search giant is displaying search results based on structured data and context.

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