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Skirtech Case Study

BR Special Tuning Case Study

Fit PC Case Study

Ecommerce Specialists

Profit From PLA's

Reap revenues from product listing ads

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We Appreciate You Getting In Touch

We'll get back to you soon. If you want to speak to us more quickly, call 0845 643 1290 in regular office hours and speak to Sales. You'll get Greg, Mike or Neil.

Plan To Succeed

Setting the right level and blend of online marketing spend is an essential part of achieving your revenue growth forecasts and requires proper research, estimating and ongoing performance review.

Download Quick Budgeting Guide

We Live Ecommerce

Hundreds of businesses in the UK, US and Australia have been choosing us as their online retailing partner since 2008 because of our innovative ecommerce platform, specialist ecommerce marketing knowledge and our ability to deliver substantial results.


Growing your online sales requires the right combination of ecommerce technology, researched and targeted marketing, a well thought through pricing and promotion policy plus great content and outreach programs.

Profit From Product Listing Ads

Grow Your Business

Growing your online sales requires the right combination of ecommerce technology, researched and targeted marketing, a well thought through pricing and promotion policy plus great content and outreach programs.

Call To Action


Product Listing Ads are a new way to advertise products on Google that returns better revenues.

Contact us now and we'll tell you what's required to get started. We'll also give you an indication of what budget will be required for a test campaign.

Enquire about PLA's today

Services & Solutions

We work with organisations of all sizes either as a fully managed service or as part of your existing marketing team

Websites That Sell

Turn your website into a powerful selling machine by providing compelling reasons for people to buy what you offer

Marketing That Works

PR-led natural link building through forward planned creative content plus improved SEO for better traffic generation

Conversion That Soars

Amplifying your profits with improved win ratios using conversion rate optimisation (CRO) tools and techniques

What if I need a new website?

Business Scenarios

Starting Up

We help you through the whole lifecycle, from research validation to website build, launch and ongoing marketing and support

Stagnating Sales

We analyse your marketing effectiveness and conversion bottlenecks and help you improve your sales pipeline and win rates

High Growth

We provide scaled-up marketing for higher growth through our fully managed consultant-led service

Startup - Make Your First Million

Read how we helped a new manufacturer make a mint following our online marketing expertise.

How To Turn Sales From Drab To Fab

Read our quick guide on how to bring sunshine back to your sales pipeline.

Turbo Charge Your Growth

Read how to ramp up your growth with a comprehensive marketing approach.

Some Of Our Clients

“It's been fantastic, especially as we started receiving orders immediately after launch.”


First measure your competitive gap online. We achieve this using the world’s number 1 independent SEO software to crawl and analyse up to 10,000 pages on the major sites competing in your chosen marketplace, and to count the links to those sites from across the web, which is still a key measure used in search ranking. This gives a gap analysis against which we can estimate your marketing spend.

Did You Know:

Google made 23 major algorithm changes in the last 10 months affecting the web ranking of millions of websites.


There are many methods of online marketing and we take the confusion out of which is the best route for you using our ecommerce marketing experience. We advise what is going to deliver best results from organic marketing, paid search advertising, product listing feeds, marketplace integration such as ebay and Amazon, affiliate marketing, PR, content marketing, social media and email campaigns to name some of the major channels.

Did You Know:

Good agnostic SEO and internal linking architecture remains essential to your Google brand exposure.


We use our knowledge to calculate your marketing costs required to achieve your revenue targets based on our research. Driving traffic to a site is only part of the equation of course, the next part of the chain is conversion. We will also give advice on your product pricing, placement and promotional strategy, delivery and service differentiators, and encourage you to develop an effective marketing diary to maintain momentum and exploit opportunities.

Did You Know:

Free delivery and coupons list high on what matters most to ecommerce shoppers.


Once your marketing campaigns have been launched, it is important to measure performance and make appropriate adjustments to your marketing spend for each strand based on it’s individual return on investment to drive further revenue improvement.

Did You Know:

Email marketing remains a powerful way to attract repeat buyers and recover abandoned carts, making it significantly better than social media.

Giant Strides Case Study

Atlas Handling UK Ltd

Giant Strides, a footwear retailer has consistently struggled to get a positive ROI from Standard Google Ads. The majority of traffic available through this channel relate to head term searches that contain the names of branded products. This leads to people clicking on ads who may have been looking for a range or size of products they didn’t stock. This type of wastage can be avoided in a well run PLA’s campaign.

700% Return On Investment

We researched the product data that Google requires in the feed and carried out a data improvement exercise to ensure good data quality within the product feed. We initially set a small test budget to analyse the conversion rate was going to be sufficient, this budget was quickly increased based on the excellent results received.

The PLA campaign is currently enjoying an ROI of over 700% and now accounts for roughly 30% of website turnover. We are now increasing the cost per clicks and the campaign budget. We will capture more traffic whilst ensuring a good conversion remains.

Atlas Handling UK Ltd are the UK's largest stockholder of castors and wheels in the UK. The challenge we faced with the management of their Adwords campaign was the high cost of head terms such as the keyword "castors". Coupled with a poor revenue return this left us with a badly performing account. We created PLA's as soon as the service was made available in the UK, using a small test budget and haven't looked back since! Advertising in Google Shopping is attracting more clicks on the same set of keywords for a lower cost per click (CPC).

1000% Return On Investment

The conversion rate is many times greater, which has resulted in a return on investment (ROI) of over 1,000% across the last quarter.