Digital Marketing

Generate Revenues & Enquiries

Generate Online Sales & Enquiries

Use natural SEO and paid advertising to reach new and lapsed clients via a managed program which delivers results within an acceptable return-on-investment. Existing campaigns not performing or running out of steam? Campaign reboots undertaken with higher growth targets.

Paid Advertising

We are a Google certified partner providing paid advertising via Pay Per Click (PPC), Product Listing Ads (PLA's), display advertising (for brand awareness to new name customers), remarketing (for winning back lapsed customers and people browsing your site but yet to buy) and email marketing.

Search Engine Optimisation (SEO)

We help boost your natural listings by improving technical elements on your pages, improving your content and product data quality and measuring your backlink estate and competitor positions, as well as identifying shifts in Google's algorithm and recommending changes to your marketing to combat any impact on natural listings.

Merchandising And Promotions

For online retailers, we work with you to promote your merchandise through offers, paid advertising and email marketing plus trend analysis to better understand and tune your revenue generation.

Prospect Management

We offer a simple-to-use prospect management system to help telesales teams and sales professionals manage opportunities as they progress through your sales funnel, with performance dashboards, prospect alerts and more.

Technical Monitoring

Often an area overlooked by digital marketers, we monitor essential technical indicators for your website to ensure overall good health together with proper Google indexation, healthy page load speeds and more, so that you have maximum uptime and do not spill money spent on marketing campaigns due to substandard website performance.

Our Process

We follow a proven process to analyse and set up your campaigns and SEO improvements, to project manage them through to completion and then hold regular service reviews on an agreed basis to measure results and make further recommendations to keep moving your revenue generation forward year-on-year.

Explore

Our clients range from startups to £100m+ turnover companies

We hold a dialogue to explore your opportunity then develop the right solution and approach for maximising your future success. Sometimes this means working together with your existing online shop or provider to implement our recommendations. Other times, it may mean using our innovative, proven REC+ software to achieve best results. The outcome is an appropriate solution that matches your aspirations.

It is important that you set Key Performance Indicator benchmarks for your business plus your online competitors to measure progress. We create and measure granular KPI benchmark data for your marketing channels and report this in our regular service reviews. This ensures you takes the guesswork out of your marketing program.

Benchmark

You can track 1,000’s of keyword positions in Google Analytics.

Budget

Paid advertising is ever more important as it squeezes out organic listings on search results pages.

Normal rules suggest marketing spend should be 10% of revenues. Dependent upon your existing brand strength plus the competitiveness of your marketplace, this can vary between 7% - 15% as a general indicator. We work with you to calculate an agreed marketing budget, using both organic and paid advertising models, to achieve your revenue goals.

We implement the agreed services following our tried and trusted processes with the personal level of service to which our clients are accustomed. We ensure your analytical tracking and integration is correctly set to show your online reach, conversions and return on investment for each of your in-play marketing campaigns.

Do

Developing our own ecommerce platform meant our understanding of digital marketing is superior to regular agencies.

Review

It is important to measure online and offline revenue generation together to understand the true impact of your digital marketing.

We review your service performance on a regular basis, normally monthly with your ecommerce manager and quarterly with your executive sponsor. As part of the reviews we will recommend actions that need to be taken by the relevant parties to keep revenue growth on track, or to seize an opportunity to increase revenues further.