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Skirtech Case Study

BR Special Tuning Case Study

Fit PC Case Study

Ecommerce Specialists

Profit From PLA's

Reap revenues from product listing ads

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We Appreciate You Getting In Touch

We'll get back to you soon. If you want to speak to us more quickly, call 0845 643 1290 in regular office hours and speak to Sales. You'll get Greg, Mike or Neil.

Plan To Succeed

Setting the right level and blend of online marketing spend is an essential part of achieving your revenue growth forecasts and requires proper research, estimating and ongoing performance review.

Download Quick Budgeting Guide

We Live Ecommerce

Hundreds of businesses in the UK, US and Australia have been choosing us as their online retailing partner since 2008 because of our innovative ecommerce platform, specialist ecommerce marketing knowledge and our ability to deliver substantial results.


Growing your online sales requires the right combination of ecommerce technology, researched and targeted marketing, a well thought through pricing and promotion policy plus great content and outreach programs.

Profit From Product Listing Ads

Grow Your Business

Growing your online sales requires the right combination of ecommerce technology, researched and targeted marketing, a well thought through pricing and promotion policy plus great content and outreach programs.

Call To Action


Product Listing Ads are a new way to advertise products on Google that returns better revenues.

Contact us now and we'll tell you what's required to get started. We'll also give you an indication of what budget will be required for a test campaign.

Enquire about PLA's today

Services & Solutions

We work with organisations of all sizes either as a fully managed service or as part of your existing marketing team

Websites That Sell

Turn your website into a powerful selling machine by providing compelling reasons for people to buy what you offer

Marketing That Works

PR-led natural link building through forward planned creative content plus improved SEO for better traffic generation

Conversion That Soars

Amplifying your profits with improved win ratios using conversion rate optimisation (CRO) tools and techniques

What if I need a new website?

Business Scenarios

Starting Up

We help you through the whole lifecycle, from research validation to website build, launch and ongoing marketing and support

Stagnating Sales

We analyse your marketing effectiveness and conversion bottlenecks and help you improve your sales pipeline and win rates

High Growth

We provide scaled-up marketing for higher growth through our fully managed consultant-led service

Startup - Make Your First Million

Read how we helped a new manufacturer make a mint following our online marketing expertise.

How To Turn Sales From Drab To Fab

Read our quick guide on how to bring sunshine back to your sales pipeline.

Turbo Charge Your Growth

Read how to ramp up your growth with a comprehensive marketing approach.

Some Of Our Clients

“It's been fantastic, especially as we started receiving orders immediately after launch.”

The online shopping revolution continues to see double digit growth, flying in the face of High Street austerity, with the UK second in the world for online shopping, representing a fantastic opportunity for brands to grow their business by following the right approach.


Did You Know

Our clients range from startups to £100m+ turnover companies.

We hold a dialogue to explore your opportunity then develop the right solution and approach for maximising your future success. Sometimes this means working together with your existing online shop or provider to implement our recommendations. Other times, it may mean using our innovative, proven ecommerce software to achieve best results. The outcome is an appropriate solution that matches your aspiration.


It is important that you have a web benchmark for your business versus your online competitors, so you can measure progress. We establish benchmark data using the world’s most respected SEO metrics software and use this to identify the competitive gap you need to close. This ensures you takes the guesswork out of your marketing program.


Did You Know

It is possible to track 1,000’s of keyword positions in Google Analytics.



Did You Know

Using Product Listing Ads can significantly reduce your Adwords spend.

Normal rules suggest marketing spend should be 10% of revenues. Dependent upon your existing brand strength and online equity plus the competitiveness of your marketplace, this can vary between 7% - 13% as a general indicator. We work with you to calculate an agreed marketing budget, using both organic and paid advertising models, to achieve your revenue goals.


We implement the agreed services following our tried and trusted processes with the personal level of service to which our clients are accustomed. We ensure your analytical tracking and integration is correctly set to show your online reach, conversions and return on investment for each of your in-play marketing campaigns.


Did You Know

We became experts in ecommerce marketing by developing our own marketing-led ecommerce platform.



Did You Know

Having a proper web promotional pricing strategy will accelerate your online revenue generation.


We review your service performance on a regular basis, normally monthly with your ecommerce manager and quarterly with your executive sponsor. As part of the reviews we will recommend actions that need to be taken by the relevant parties to keep revenue growth on track, or to seize an opportunity to increase revenues further.


Giant Strides Case Study

Atlas Handling UK Ltd

Giant Strides, a footwear retailer has consistently struggled to get a positive ROI from Standard Google Ads. The majority of traffic available through this channel relate to head term searches that contain the names of branded products. This leads to people clicking on ads who may have been looking for a range or size of products they didn’t stock. This type of wastage can be avoided in a well run PLA’s campaign.

700% Return On Investment

We researched the product data that Google requires in the feed and carried out a data improvement exercise to ensure good data quality within the product feed. We initially set a small test budget to analyse the conversion rate was going to be sufficient, this budget was quickly increased based on the excellent results received.

The PLA campaign is currently enjoying an ROI of over 700% and now accounts for roughly 30% of website turnover. We are now increasing the cost per clicks and the campaign budget. We will capture more traffic whilst ensuring a good conversion remains.

Atlas Handling UK Ltd are the UK's largest stockholder of castors and wheels in the UK. The challenge we faced with the management of their Adwords campaign was the high cost of head terms such as the keyword "castors". Coupled with a poor revenue return this left us with a badly performing account. We created PLA's as soon as the service was made available in the UK, using a small test budget and haven't looked back since! Advertising in Google Shopping is attracting more clicks on the same set of keywords for a lower cost per click (CPC).

1000% Return On Investment

The conversion rate is many times greater, which has resulted in a return on investment (ROI) of over 1,000% across the last quarter.