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Skirtech Case Study

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Ecommerce Specialists

Profit From PLA's

Reap revenues from product listing ads

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We appreciate you getting in touch and we'll get back to you soon. Note: Replies are normally sent between 9am - 5pm, Monday - Friday (GMT). You can also call 0330 311 2810 in normal office hours.

Plan To Succeed

Setting the right level and blend of online marketing spend is an essential part of achieving your revenue growth forecasts and requires proper research, estimating and ongoing performance review.

Download Quick Budgeting Guide

Expertise & Quality

Thousands of businesses across the world have been choosing us to help them succeed online by using our innovative software and benefiting from our depth of technical skills, specialist marketing knowledge and our ability to deliver substantial results.

GENERATE ONLINE SALES & ENQUIRIES

Use natural SEO and paid advertising to reach new and lapsed clients via a managed program which delivers results within an acceptable return-on-investment. Existing campaigns not performing or running out of steam? Campaign reboots undertaken with higher growth targets.

Grow Your Business

Growing your online sales requires the right combination of ecommerce technology, researched and targeted marketing, a well thought through pricing and promotion policy plus great content and outreach programs.

Call To Action

3.5x MORE EFFECTIVE

Product Listing Ads are a new way to advertise products on Google that returns better revenues.

Contact us now and we'll tell you what's required to get started. We'll also give you an indication of what budget will be required for a test campaign.

Enquire about PLA's today

Services & Solutions

We work with organisations of all sizes on website implementations and migrations, digital marketing, consultancy and ongoing support

REC+ Site Builder

Use our proven REC+ system to build your website, sell products, manage prospects and run email campaigns

Digital Marketing

Work with a Google Partner to drive online interest, sales and enquiries via paid advertising and natural SEO

Consultancy & Apps

Engage our skils to give advice when changing websites or use our specialist apps to migrate and monitor sites

Call 0330 311 2810 Or Email Us

Business Scenarios

Starting Up

Helping you through the whole lifecycle, from research validation to website build, launch and ongoing marketing and support

Increasing Sales

Identifying and running effective online marketing programs to drive more revenues and enquiries for your business

Migrations

Changing your website or migrating to other technologies, such as HTTPS, using our apps and backed up by experienced staff

Superior Website Technology

Combine our proven, widely-deployed REC+ system with the right product or service to start your journey to online success.

Experienced Marketers

Engage with our experienced digital marketing professionals to improve your marketing and manage it going forward.

Migrate With Professionals

Whether you switch to our REC+ platform or not, employ our specialist consultants and use our apps to ensure a smooth migration.

Some Of Our Clients

Our Driving Principle Is Your Success.

Our driving principle has been to help our clients succeed online. We do this by providing great software products, great support and great marketing services.

Our People, Skills & Service.

Established in 2008, we have highly skilled people in both software development and digital marketing, all based in the UK. We believe in strong, ongoing support services which are provided via our dedicated helpdesk in the first instance, then backed up by our development, technical and marketing teams plus access to our online knowledge centre. 

We Innovate Every Day.

Our approach is to keep up-to-date with changes in technology and online marketing plus to bring useful new apps onto the market to solve business issues or create business advantage. We continuously innovate our range of software apps and update these automatically on an ongoing basis, so you are always up to date. This includes software maintenance releases, security updates and software enhancements. Similarly, we adapt our marketing practices to keep in-step with the latest algorithm and search results changes, so that you continue to generate revenues and enquiries and keep within your ROI expectations. 

We Have Dedicated, Optimised Infrastructure. 

We architected and deployed a dedicated server infrastructure on which to run our sites, employing replication across 2 locations with failover and backup systems, plus security threat prevention and monitoring. Our servers are hosted in purpose built data centres with additional hardware and technical support teams monitoring everything 24/7 and responding to any issues that arise. We tune our applications at a software level to optimise their performance on the servers and to load your pages on the web quickly. 

We Provide Personal Service.

We believe in providing personal service to our clients and looking after them in a friendly, professional way. This allows us to build long term relationships with our base and to understand their businesses thoroughly so we can make the best recommendations to take their business forward. Our marketing clients have dedicated account managers to look after their service, who are readily available by phone or email. 

Giant Strides Case Study

Atlas Handling UK Ltd

Giant Strides, a footwear retailer has consistently struggled to get a positive ROI from Standard Google Ads. The majority of traffic available through this channel relate to head term searches that contain the names of branded products. This leads to people clicking on ads who may have been looking for a range or size of products they didn’t stock. This type of wastage can be avoided in a well run PLA’s campaign.

700% Return On Investment

We researched the product data that Google requires in the feed and carried out a data improvement exercise to ensure good data quality within the product feed. We initially set a small test budget to analyse the conversion rate was going to be sufficient, this budget was quickly increased based on the excellent results received.

The PLA campaign is currently enjoying an ROI of over 700% and now accounts for roughly 30% of website turnover. We are now increasing the cost per clicks and the campaign budget. We will capture more traffic whilst ensuring a good conversion remains.

Atlas Handling UK Ltd are the UK's largest stockholder of castors and wheels in the UK. The challenge we faced with the management of their Adwords campaign was the high cost of head terms such as the keyword "castors". Coupled with a poor revenue return this left us with a badly performing account. We created PLA's as soon as the service was made available in the UK, using a small test budget and haven't looked back since! Advertising in Google Shopping is attracting more clicks on the same set of keywords for a lower cost per click (CPC).

1000% Return On Investment

The conversion rate is many times greater, which has resulted in a return on investment (ROI) of over 1,000% across the last quarter.