Expert advice, ecommerce software, AI and digital marketing, since 2008.
GROW YOUR ONLINE ECOMMERCE BUSINESS
& INCREASE YOUR PERFORMANCE
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CONSULTING & MANAGED SERVICES
The outcome of these services is to position your business for further growth, higher profitability, competitive advantage and finding the 'sweet spot' of turning your ecommerce website into a money-making machine.
CONSULTANCY & PROFIT FOCUS
Tap into our ecommerce experience to assist with specific online retailing challenges, overview of digital marketing programs, conversion optimisation, revenue & profit focus analysis and managing change programs, contract negotiations, ecommerce continuous improvement and more. Available on retainer or fixed term projects.
ECOMMERCE & AI STRATEGY
Assistance in setting a clear ecommerce strategy with measurable business outcomes and introducing AI and automation. We work constructively with your in-house team and external 3rd party providers to agree best outcomes for the business and write up a series of recommendations and a prioritised roadmap to achieve them, with learning points from our gained ecommerce experience.
We work with you to provide a full range of managed digital marketing services. This includes paid ads through Google, Youtube and Bing and social media campaigns on facebook, twitter and tiktok. We work hand-in-glove with you on marketing and promotion planning, analyzing your SEO and product data quality and oversight of existing campaigns run by 3rd parties to ensure the correct KPIs are measured and improved.
CONVERSION RATE OPTIMISATION
Analysis of your existing website to improve the return from your existing traffic, including an experiential analysis of the checkout process, competitor analysis, price comparison, 'broken window' testing, CES feedback loops, NPS scoring, lead management for more.
ECOMMERCE WEBSITES & BI
Are you looking to change your website technology? Wildfire's proven REC+ platform is our fully featured, mobile-friendly ecommerce website builder & CMS with extensive marketing capabilities used by hundreds of SMEs serving UK and international market. REC+ brings enterprise-level premium features for a fraction of the cost.
REC+ powers ecommerce websites for manufacturers, merchandisers and informational sites for service companies. It is much more than just a website builder though. Advanced features include multistore management to sell your products on different branded or geographic websites, in-built CRM with telesales orders, highly targeted email campaigns, content personalisation, automated email tasks and price lists for resellers, plus loyalty and VIP systems. Powerful in-built BI reporting also allows you to make data-driven decisions to keep moving the business forward.
Engineered and supported by us in the UK and GDPR compliant, REC+ is fully hosted and continuously updated with new features, multi-layered security updates and software patches ensuring your website is always up-to-date, secure and on the latest available version. The server infrastructure is mirrored in a failover configuration with data backups taken and stored for typically 6 months. All new features are fully documented and available in our comprehensive knowledge centre. All updates are performed automatically overnight and this is all included in our modest monthly service charge.
Being a 100% self-financed British SME, we are incredibly proud to compete against US software giants and provide a highly personal level of service and expertise to our customers that goes above and beyond expectations whilst delivering substantial growth.
Read our environmental statement on how we deliver lower carbon footprint websites & services.
Highlight on REC+ Multistore
Feed products from your master website to connected replica websites, which can be branded and managed independently. For example, replicate from a UK store to your US and Asian subsidiaries; or use differentiated branding to sell to different market segments.
1. More efficient
Setup products in one single place & automatically replicate to other connected sites. Choose which products transfer and what data.
3. Sell more
Achieve more sales by having branded sites matching geolocation or market segment with the ability to run different promotions on an individual store basis.
PRICE INTELLIGENCE TO BEAT THE COMPETITION
Price comparison is a cornerstone of your ecommerce success to understand if your products are under-priced or over-priced and discover how competitors are running promotions and reacting to your price changes.
Our Vizitas Price Compare app let's you track competitor price changes to understand your price point within the market. Combine this with visitor data and conversion rates to determine which over-priced products to prioritise for promotions and which under-priced products can support price increases to increase your margins.
BUSINESS INTELLIGENCE FOR DATA-DRIVEN DECISIONS
Our in-built suite of BI tools allows you to quickly analyse and understand trends in your data, identify at-risk customers and to manage your store and eliminate administrative issues.
Report Builder lets you create custom reports which remove information overload and ensures you and your management team have the insights to make the right decisions for the business. The User Purchases report highlights at-risk customers plus your rising starts, allowing your sales team to focus their activity on retention and growth opportunities.
Google Product Feed Monitoring
An essential tool to monitor your products are in Google Merchant Centre and alert you when there are any issues so you can resolve them quickly.
Monitor thousands of products in your catalogue for Google Merchant Centre feed disapprovals, issues and whether in or out of stock and other attributes. Set up specific product groups to monitor promotions, weekly deals, bestselling and high value or high quantity products. Receive a daily early morning email summary of any account problems or product issues. Essential for staying on top of your catalogue and ensuring products are available for advertising so you hit your monthly targets.
Creating value for our clients
Our depth of technical expertise plus business and marketing experience allows us to add value to our clients, both in terms of generating revenue, providing innovative direction on the web and driving cultural change within their teams to achieve more.
Advancing technology, especially AI, presents a strong opportunity to open up a greater lead over competitiors and close the gap on big retailers.
GOVERNMENT & ENTERPRISES
We are the trusted providers of the HTTPS Checker & Reporter apps used worldwide by governments, public sector organisations, charities, publishers and enterprises with very large websites to scan.
These apps allow you to check your website for common HTTPS migration issues at scale (millions of web pages) using our proprietary technology.
Find insecure HTTP content loaded over HTTPS to keep data private, unmodified and trusted by visitors then monitor your web pages with CSP violation reporting.
Over 100,000 scans run by 20,000+ users to help migrate & manage their sites on HTTPS worldwide, including: