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Setting the right level and blend of online marketing spend is an essential part of achieving your revenue growth forecasts and requires proper research, estimating and ongoing performance review.
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Thousands of businesses across the world have been choosing us to help them succeed online by using our innovative software and benefiting from our depth of technical skills, specialist marketing knowledge and our ability to deliver substantial results.
Use natural SEO and paid advertising to reach new and lapsed clients via a managed program which delivers results within an acceptable return-on-investment. Existing campaigns not performing or running out of steam? Campaign reboots undertaken with higher growth targets.
Growing your online sales requires the right combination of ecommerce technology, researched and targeted marketing, a well thought through pricing and promotion policy plus great content and outreach programs.
Call To Action
Product Listing Ads are a new way to advertise products on Google that returns better revenues.
Contact us now and we'll tell you what's required to get started. We'll also give you an indication of what budget will be required for a test campaign.
Enquire about PLA's today
We work with organisations of all sizes on website implementations and migrations, digital marketing, consultancy and ongoing support
Use our proven REC+ system to build your website, sell products, manage prospects and run email campaigns
Work with a Google Partner to drive online interest, sales and enquiries via paid advertising and natural SEO
Engage our skils to give advice when changing websites or use our specialist apps to migrate and monitor sites
Starting Up
Helping you through the whole lifecycle, from research validation to website build, launch and ongoing marketing and support
Increasing Sales
Identifying and running effective online marketing programs to drive more revenues and enquiries for your business
Migrations
Changing your website or migrating to other technologies, such as HTTPS, using our apps and backed up by experienced staff
Superior Website Technology
Combine our proven, widely-deployed REC+ system with the right product or service to start your journey to online success.
Experienced Marketers
Engage with our experienced digital marketing professionals to improve your marketing and manage it going forward.
Migrate With Professionals
Whether you switch to our REC+ platform or not, employ our specialist consultants and use our apps to ensure a smooth migration.
Giant Strides Case Study
Atlas Handling UK Ltd
Giant Strides, a footwear retailer has consistently struggled to get a positive ROI from Standard Google Ads. The majority of traffic available through this channel relate to head term searches that contain the names of branded products. This leads to people clicking on ads who may have been looking for a range or size of products they didn’t stock. This type of wastage can be avoided in a well run PLA’s campaign.
700% Return On Investment
We researched the product data that Google requires in the feed and carried out a data improvement exercise to ensure good data quality within the product feed. We initially set a small test budget to analyse the conversion rate was going to be sufficient, this budget was quickly increased based on the excellent results received.
The PLA campaign is currently enjoying an ROI of over 700% and now accounts for roughly 30% of website turnover. We are now increasing the cost per clicks and the campaign budget. We will capture more traffic whilst ensuring a good conversion remains.
Atlas Handling UK Ltd are the UK's largest stockholder of castors and wheels in the UK. The challenge we faced with the management of their Adwords campaign was the high cost of head terms such as the keyword "castors". Coupled with a poor revenue return this left us with a badly performing account. We created PLA's as soon as the service was made available in the UK, using a small test budget and haven't looked back since! Advertising in Google Shopping is attracting more clicks on the same set of keywords for a lower cost per click (CPC).
1000% Return On Investment
The conversion rate is many times greater, which has resulted in a return on investment (ROI) of over 1,000% across the last quarter.
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