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Setting the right level and blend of online marketing spend is an essential part of achieving your revenue growth forecasts and requires proper research, estimating and ongoing performance review.
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Hundreds of businesses in the UK, US and Australia have been choosing us as their online retailing partner since 2008 because of our innovative ecommerce platform, specialist ecommerce marketing knowledge and our ability to deliver substantial results.
Growing your online sales requires the right combination of ecommerce technology, researched and targeted marketing, a well thought through pricing and promotion policy plus great content and outreach programs.
Profit From Product Listing Ads
Growing your online sales requires the right combination of ecommerce technology, researched and targeted marketing, a well thought through pricing and promotion policy plus great content and outreach programs.
Call To Action
Product Listing Ads are a new way to advertise products on Google that returns better revenues.
Contact us now and we'll tell you what's required to get started. We'll also give you an indication of what budget will be required for a test campaign.
Enquire about PLA's today
We work with organisations of all sizes either as a fully managed service or as part of your existing marketing team
Turn your website into a powerful selling machine by providing compelling reasons for people to buy what you offer
PR-led natural link building through forward planned creative content plus improved SEO for better traffic generation
Amplifying your profits with improved win ratios using conversion rate optimisation (CRO) tools and techniques
Starting Up
We help you through the whole lifecycle, from research validation to website build, launch and ongoing marketing and support
Stagnating Sales
We analyse your marketing effectiveness and conversion bottlenecks and help you improve your sales pipeline and win rates
High Growth
We provide scaled-up marketing for higher growth through our fully managed consultant-led service
Startup - Make Your First Million
Read how we helped a new manufacturer make a mint following our online marketing expertise.
How To Turn Sales From Drab To Fab
Read our quick guide on how to bring sunshine back to your sales pipeline.
Turbo Charge Your Growth
Read how to ramp up your growth with a comprehensive marketing approach.
“It's been fantastic, especially as we started receiving orders immediately after launch.”
Requests will be processed within 3 business days.
If your request was for a new site order and included link building services, please update your ranking spreadsheet with the relevant URL, keywords and hours required.
Giant Strides Case Study
Atlas Handling UK Ltd
Giant Strides, a footwear retailer has consistently struggled to get a positive ROI from Standard Google Ads. The majority of traffic available through this channel relate to head term searches that contain the names of branded products. This leads to people clicking on ads who may have been looking for a range or size of products they didn’t stock. This type of wastage can be avoided in a well run PLA’s campaign.
700% Return On Investment
We researched the product data that Google requires in the feed and carried out a data improvement exercise to ensure good data quality within the product feed. We initially set a small test budget to analyse the conversion rate was going to be sufficient, this budget was quickly increased based on the excellent results received.
The PLA campaign is currently enjoying an ROI of over 700% and now accounts for roughly 30% of website turnover. We are now increasing the cost per clicks and the campaign budget. We will capture more traffic whilst ensuring a good conversion remains.
Atlas Handling UK Ltd are the UK's largest stockholder of castors and wheels in the UK. The challenge we faced with the management of their Adwords campaign was the high cost of head terms such as the keyword "castors". Coupled with a poor revenue return this left us with a badly performing account. We created PLA's as soon as the service was made available in the UK, using a small test budget and haven't looked back since! Advertising in Google Shopping is attracting more clicks on the same set of keywords for a lower cost per click (CPC).
1000% Return On Investment
The conversion rate is many times greater, which has resulted in a return on investment (ROI) of over 1,000% across the last quarter.
