Thousands of businesses across the world have been choosing us to help them succeed online by using our innovative software and benefiting from our depth of technical skills, specialist marketing knowledge and our ability to deliver substantial results.
GENERATE ONLINE SALES & ENQUIRIES
Use natural SEO and paid advertising to reach new and lapsed clients via a managed program which delivers results within an acceptable return-on-investment. Existing campaigns not performing or running out of steam? Campaign reboots undertaken with higher growth targets.
Grow Your Business
Growing your online sales requires the right combination of ecommerce technology, researched and targeted marketing, a well thought through pricing and promotion policy plus great content and outreach programs.
Giant Strides, a footwear retailer has consistently struggled to get a positive ROI from Standard Google Ads. The majority of traffic available through this channel relate to head term searches that contain the names of branded products. This leads to people clicking on ads who may have been looking for a range or size of products they didn’t stock. This type of wastage can be avoided in a well run PLA’s campaign.
700% Return On Investment
We researched the product data that Google requires in the feed and carried out a data improvement exercise to ensure good data quality within the product feed. We initially set a small test budget to analyse the conversion rate was going to be sufficient, this budget was quickly increased based on the excellent results received.
The PLA campaign is currently enjoying an ROI of over 700% and now accounts for roughly 30% of website turnover. We are now increasing the cost per clicks and the campaign budget. We will capture more traffic whilst ensuring a good conversion remains.
Atlas Handling UK Ltd are the UK's largest stockholder of castors and wheels in the UK. The challenge we faced with the management of their Adwords campaign was the high cost of head terms such as the keyword "castors". Coupled with a poor revenue return this left us with a badly performing account. We created PLA's as soon as the service was made available in the UK, using a small test budget and haven't looked back since! Advertising in Google Shopping is attracting more clicks on the same set of keywords for a lower cost per click (CPC).
1000% Return On Investment
The conversion rate is many times greater, which has resulted in a return on investment (ROI) of over 1,000% across the last quarter.