We have been working closely with a number of clients on a consultancy basis to help drive greater revenues and profitability in their ecommerce businesses. This comprises two elements. Firstly, following a 'profit focus' blueprint across relevant parts of the business from product development through to pricing, upsell, checkout and converting abandonment back into sales. Secondly, introducing extra features into our REC+ software that create greater loyalty, better email marketing targeting and more personalisation which build upon the existing wide range of marketing tools.
By approaching things from a purely profit perspective, we are able to identify key changes in the marketing strategies employed and how the business is best aligned to achieve them, together with a change management program that is focused on exemplifying the right behaviours in support of the business.
In turn, this will identify additional features we can add to the REC+ software family that perpetuates further success and improves processes.
Please contact us to discuss joining the Profit Focus program to improve your profits this year.