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Blog › Brand Terms: To Bid or Not to Bid? [Bing Ads Study]
![Brand Terms: To Bid or Not to Bid? [Bing Ads Study]](https://searchenginewatch.com/IMG/915/290915/bing-ads-purple-370x229.png?fbrefresh=1 "Brand Terms: To Bid or Not to Bid? [Bing Ads Study]")
Brand Terms: To Bid or Not to Bid? [Bing Ads Study]
Added 2 years, 11 months ago.
Brand Terms: To Bid or Not to Bid? [Bing Ads Study]
A new study from Bing Ads explores the value of including your own brand terms in paid search marketing campaigns.